World Class Designs ™
World Class Designs™ -
- What is Product Design?
- Product Design Elements
- Requirements for Product Design
- Objectives of Product Design
- What is the Process of Product Design?
- Ten Steps of the Product Design Process
- How to Evaluate Product Design?
- Changing/Modifying Your Product Design
- Mistakes to Avoid
- How to Improve Your Design Process
- Finding the Design Solution
- Qubstudio Product Design
- Case Study
- Conclusion
Have you ever wondered, which principles do people abide when choosing a particular product? Seven out of ten buyers agree that the product’s appearance often affects their choice. Thus, we can conclude that the visual component is one of the defining parameters of its competitiveness. The thoughtful, attractive design is especially necessary for such a highly competitive environment as a software market. So, what is the product design and what does it assume?
What is Product Design?
Today, finding an unoccupied business niche is close to impossible. For this reason, even fairly uncomplicated goods are created by teams of specialists with different fields of competence. In the case of such complex product as application, the process of product design may involve dozens of professionals – graphic designers, UX designers, animators, marketing specialists, business analysts, user behavior researchers, etc. It is a complex multi-step process at the junction of engineering, management, and graphics. Product design provides a comprehensive understanding of what the final product would look like, feel like, what tasks and with what tools it will solve.
Product Design Elements
Formally, product design can be divided into three fundamental components:
- Appearance;
- Functionality;
- Quality.
Of course, to create a successful, competitive product, you will need to carefully work out all these three points: an attractive, modern appearance; a convenient functionality that allows users to cope with their pain points (or achieve certain goals); maximum availability, high performance, and security.
Requirements for Product Design
As for the requirements for product design, it all depends on the chosen target audience. There are two options: the first is when the product is designed for the widest possible audience, and it is almost impossible to determine who exactly will use it. For this reason, the requirements are rather “blurry”. For example, the product must be compatible with the latest versions of popular operating systems, be compact, work quickly, solve user pain points (an obvious requirement), etc.
The second option implies the existence of clear customer requirements for product design (as a rule, they are presented in the form of requirements specification). Usually, the development company needs to submit several wireframes of the possible design that would correspond to all requirements, in order for the customer to choose the option they like most.
Objectives of Product Design
Now, let’s discuss the goals that (in theory) should be pursued by the team developing the product design.
Without underestimation, we can say that design determines the value (in the context of solving some problems or achieving some goals), functionality and usefulness of the product itself. In turn, from the point of view of the manufacturer, the product should be manufactured as quickly, cheaply, and accurately as possible. As practice shows, providing a balanced compromise between the goals of consumers and the manufacturer is not so easy, especially when it comes to a startup.
What is the Process of Product Design?
In general, there are 5 main product design phases:
- Discussing plans for launching a new product within the team, brainstorming;
- Defining pain points (desires) of the consumer and solutions for their elimination (achievement);
- Developing strict product requirements (documenting technical specifications);
- Splitting the product implementation process into iterations;
- Testing and modifying the created solution on the basis of real usage and target user experience.
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